As 2020 draws to a an end, the session will focus on looking forward into 2021 for both the Leisure and MICE markets, and what plans and ideas the MTA UK office has.

This session is for leaders of the hospitality and the tourism industry to better understand the latest innovation in the Artificial Intelligence (AI) space - ChatGPT.

Along with ChatGPT, the presentation also covers other Generative AI tools such as DALLE-2, Mid Journey, etc and how they can be used to generate relevant and personalised content for marketing, positioning, and offer personalised guest experiences. The presentation covers the benefits of these tools for the industry leaders, how to use them to the maximum and how the future of the industry will evolve based on these technology innovations.

The session is presented by Jayanth Kolla, Founder of Convergence Catalyst, Head of Strategy for Google Health AI, Global Speaker, AI/ML, IoT & Blockchain expert and the author of the upcoming book "AI Rising: India's Artificial Intelligence Growth Story".

This webinar is supported by Malta Hotels & Restaurants Association and Mediterranean Toursim Foundation as part of the BRAIN Project.