Allan Pease is an Honorary Professor of Psychology at ULIM International University, who researches and studies selling relationships and human communication. He teaches simple, field-tested skills and techniques that get results. And he delivers his message in a humorous way, which motivates people to want to use. Allan's own experience and record in the field of selling, motivating and training is equalled by few others. He is a born achiever, starting his career at the age of 10. Globally known as "Mr Body Language", his programs are used by businesses and governments to teach powerful relationship skills. His messages are relevant to any area of life that involves winning people over and getting them to like you, co-operate, follow you or say 'yes'.

The story of this medium-sized town start like that of so many other medium-sized towns in North America: Early industrialization and heavy manufacturing provided post-WWII economic windfalls to shareholders, employees and citizens alike. The 1980's then resulted in a consecutive collapse of industrial operations. The town is left with vast tracks of vacant lands and the resulting economic hardship. But in this story, the town identifies an under-utilized, seemingly unused asset that can help to create jobs, rebrand the city identity and rally a community around a new source of future economic gain.