Sure, everyone knows that bacon and eggs are a traditional breakfast - but why? Listen in to learn how Freud's nephew invented PR and changed the way America eats breakfast.

In this episode of 'Price Points', Epicurious challenged meat expert Elias Cairo of Olympia Provisions to guess which one of two deli meats was more expensive. Cairo breaks down cuts of salami, ham, bologna, mortadella, hot dogs, sausages, and prosciutto. For each round of deli meats, Cairo visually scans, smells, and taste tests each meat before guessing which deli meat costs more. Once the prices were revealed, Cairo explains why a specific deli meat costs more and dives into specifics on what to look for in a deli meat.

Learn how they make a variety of traditional Basque ham called Kinota.