Course content

Consumer Behaviour Introduction & Overview
- Consumer Behaviour Introduction & Overview
Types of Consumer Decisions, Habit and Brand Loyalty, Consumer Involvement
- Types of Consumer Decisions, Habit and Brand Loyalty, Consumer Involvement
The Tourism Consumer, Consumer Perception, Post Purchase Evaluation, Brand Equity
- The Tourism Consumer, Consumer Perception, Post Purchase Evaluation, Brand Equity
Consumer Attitudes, Personality & Life Styles
- Consumer Attitudes, Personality and Lifestyles
Cultural Influences
- Cultural Influences

Cultural Influences

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