Why is Storytelling so powerful? And how do we use it to our advantage? Presentations expert David JP Phillips shares key neurological findings on storytelling and with the help of his own stories, induces in us the release of four neurotransmitters of his choice. Learn more in this 2nd TEDxStockholm talk of David's.

David JP Phillips is an international speaker, author and coach in Modern Presentation Skills. His training and material are based on neuroscience and biology which makes his deliveries very hands on, practical and motivational. He is best known for his seminar How To Avoid Death By PowerPoint, delivered at TEDxStockholm in 2015.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

The story of this medium-sized town start like that of so many other medium-sized towns in North America: Early industrialization and heavy manufacturing provided post-WWII economic windfalls to shareholders, employees and citizens alike. The 1980's then resulted in a consecutive collapse of industrial operations. The town is left with vast tracks of vacant lands and the resulting economic hardship. But in this story, the town identifies an under-utilized, seemingly unused asset that can help to create jobs, rebrand the city identity and rally a community around a new source of future economic gain.