How to Start a Blog for My Hospitality Property | Ep. #028
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http://keystonehospitalitydevelopment.com/youtube-5-part-video-series/
Create a Successful Blog for Your Property, build trust with your audience, and increase your customer base & profit.
Today we are going to talk about how to create a successful blog and spend a couple minutes explaining a few things for you to get started and share with you some of the initial mistakes bloggers make.
You have to decide the reason you want to write a blog.
Take a moment to ask yourself these questions:
• Why is your property blog worthy?
• What story supports this property?
• Who would share your passion?
• Are your employees aligned with this passion?
After you have answered these, start brainstorming:
Who are your target guests?
Once you know who your ideal customer is, do a little research into their behaviour and then you can adapt your blog accordingly.
Some places you can start this type of research include:
• Q & A forums ie. Quora, & Yahoo! Answers
• Social media ie. Groups of social media sites
• Tools for getting content for your potential customers ie. BuzzSumo.com & Topsy.com
• Blog comments on other blogs your potential customers might read. What type of content are they already engaging with on other blogs?
Your Competition
Compile a list of 5-10 of your closest or the same type of competitors with blogs, audit their content and see what is working.
Targeting Keywords
Create a list of 5-10 keyword groups you want to rank for and with them the associated long-tail keywords you can include in blog content.
If you are new to this go to google support for more info on keywords and keyword planning.
https://support.google.com/adwords/answer/2999770?hl=en
Google's algorithm is constantly changing and is becoming more and more natural.
Continue reading to find out more...
http://www.keystonehospitalitydevelopment.com/khdc028
That’s it for this session of hospitality property school.
We appreciate your comments and if you have topic ideas, feel free to reach out to use on
Facebook at http://www.facebook.com/keystonehdc
Twitter at http://www.twitter.com/keystonehdc
Or email at
info@keystonehospitalitydevelopment.com
So, as always, let’s work together to put heads in your beds.
Until next time, have a fun day.
For listeners of the Hospitality School Podcast, we are offering an additional savings of 25% off the
“The Guide to Operating an Independent Hotel or Bed & Breakfast" Training Tutorials
http://keystonehospitalitydevelopment.com/training-tutorials-save25
http://keystonehospitalitydevelopment.com/youtube-5-part-video-series/
Create a Successful Blog for Your Property, build trust with your audience, and increase your customer base & profit.
Today we are going to talk about how to create a successful blog and spend a couple minutes explaining a few things for you to get started and share with you some of the initial mistakes bloggers make.
You have to decide the reason you want to write a blog.
Take a moment to ask yourself these questions:
• Why is your property blog worthy?
• What story supports this property?
• Who would share your passion?
• Are your employees aligned with this passion?
After you have answered these, start brainstorming:
Who are your target guests?
Once you know who your ideal customer is, do a little research into their behaviour and then you can adapt your blog accordingly.
Some places you can start this type of research include:
• Q & A forums ie. Quora, & Yahoo! Answers
• Social media ie. Groups of social media sites
• Tools for getting content for your potential customers ie. BuzzSumo.com & Topsy.com
• Blog comments on other blogs your potential customers might read. What type of content are they already engaging with on other blogs?
Your Competition
Compile a list of 5-10 of your closest or the same type of competitors with blogs, audit their content and see what is working.
Targeting Keywords
Create a list of 5-10 keyword groups you want to rank for and with them the associated long-tail keywords you can include in blog content.
If you are new to this go to google support for more info on keywords and keyword planning.
https://support.google.com/adwords/answer/2999770?hl=en
Google's algorithm is constantly changing and is becoming more and more natural.
Continue reading to find out more...
http://www.keystonehospitalitydevelopment.com/khdc028
That’s it for this session of hospitality property school.
We appreciate your comments and if you have topic ideas, feel free to reach out to use on
Facebook at http://www.facebook.com/keystonehdc
Twitter at http://www.twitter.com/keystonehdc
Or email at
info@keystonehospitalitydevelopment.com
So, as always, let’s work together to put heads in your beds.
Until next time, have a fun day.
For listeners of the Hospitality School Podcast, we are offering an additional savings of 25% off the
“The Guide to Operating an Independent Hotel or Bed & Breakfast" Training Tutorials
http://keystonehospitalitydevelopment.com/training-tutorials-save25
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