How to Start a Blog for My Hospitality Property | Ep. #028

Create a Successful Blog for Your Property, build trust with your audience, and increase your customer base & profit.

Today we are going to talk about how to create a successful blog and spend a couple minutes explaining a few things for you to get started and share with you some of the initial mistakes bloggers make. 

You have to decide the reason you want to write a blog. 

Take a moment to ask yourself these questions: 

• Why is your property blog worthy? 

• What story supports this property? 

• Who would share your passion? 

• Are your employees aligned with this passion? 

After you have answered these, start brainstorming: 

 Who are your target guests? 

Once you know who your ideal customer is, do a little research into their behaviour and then you can adapt your blog accordingly.  

Some places you can start this type of research include: 

• Q & A forums ie. Quora, & Yahoo! Answers 

• Social media ie. Groups of social media sites  

• Tools for getting content for your potential customers ie.  BuzzSumo.com & Topsy.com 

• Blog comments on other blogs your potential customers might read. What type of content are they already engaging with on other blogs? 

 Your Competition 

Compile a list of 5-10 of your closest or the same type of competitors with blogs, audit their content and see what is working.  

 Targeting Keywords 

Create a list of 5-10 keyword groups you want to rank for and with them the associated long-tail keywords you can include in blog content. 

If you are new to this go to google support for more info on keywords and keyword planning. 

https://support.google.com/adwords/an... 

Google's algorithm is constantly changing and is becoming more and more natural.