How to Start a Blog for My Hospitality Property | Ep. #028
Create a Successful Blog for Your Property, build trust with your audience, and increase your customer base & profit.
Today we are going to talk about how to create a successful blog and spend a couple minutes explaining a few things for you to get started and share with you some of the initial mistakes bloggers make.
You have to decide the reason you want to write a blog.
Take a moment to ask yourself these questions:
• Why is your property blog worthy?
• What story supports this property?
• Who would share your passion?
• Are your employees aligned with this passion?
After you have answered these, start brainstorming:
Who are your target guests?
Once you know who your ideal customer is, do a little research into their behaviour and then you can adapt your blog accordingly.
Some places you can start this type of research include:
• Q & A forums ie. Quora, & Yahoo! Answers
• Social media ie. Groups of social media sites
• Tools for getting content for your potential customers ie. BuzzSumo.com & Topsy.com
• Blog comments on other blogs your potential customers might read. What type of content are they already engaging with on other blogs?
Compile a list of 5-10 of your closest or the same type of competitors with blogs, audit their content and see what is working.
Create a list of 5-10 keyword groups you want to rank for and with them the associated long-tail keywords you can include in blog content.
If you are new to this go to google support for more info on keywords and keyword planning.
Google's algorithm is constantly changing and is becoming more and more natural.
How to Start a Blog for My Hospitality Property | Ep. #02800:09 hour(s)
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