How to Use Facebook for Your Hospitality Property | Ep. #030

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Small independent hospitality properties can benefit from a Facebook presence. It’s a great opportunity to drive visitors to your website & increase bookings.

Welcome to another edition of hospitality property school.

Today we are going to talk about the benefits of Facebook for business.

Facebook Statistics

Total number of monthly active Facebook users 1,721,000,000

Total number of mobile Facebook users 1,104,000,000

Increase in Facebook users from 2014 to 2015 12 %

Total £ of minutes spent on Facebook each month 640,000,000

% of all Facebook users who log on on any given day 48 %

Average time spent on Facebook per visit 18 minutes

Total number of Facebook pages 74,200,000


12 More Benefits of a Facebook Business Presence

1. Increased Exposure to Potential Customers
It has over 1.19 Billion users.

2. You can share information about your business
You can publicise your properties name, address and contact details, talk about your history, describe your property and services or any other aspect of your business as well as upload pictures and videos from your business.

This can be a powerful way to communicate with your current customers and potential customers.

3. Gather More Leads
You have the ability to gather leads in the form of email addresses. They can be added to your mailing lists and contact outside of Facebook.

4. Lower Your Marketing Expenses
Starting a Facebook business page can costs you $0.
Simply using photographs you take of your business will work -- and in some cases that are better than a creative image from a designer.

5. Reach a Targeted Audience
With Facebook ads, if you target correctly, you can reach your desired audience.

6. Use Facebook Insights
Using Facebook insights you can see:
• How many pages Likes you have
• The reach of my posts & page
• Engagement of the page
• Post-Performance... and more


Continue reading to find out more...

http://www.keystonehospitalitydevelopment.com/khdc030



That’s it for this session of hospitality property school.

We appreciate your comments and if you have topic ideas, feel free to reach out to use on

Facebook at http://www.facebook.com/keystonehdc

Twitter at http://www.twitter.com/keystonehdc

Or email at

info@keystonehospitalitydevelopment.com


So, as always, let’s work together to put heads in your beds.

Until next time, have a fun day.


For listeners of the Hospitality Property School Podcast, we are offering an additional savings of 25% off the

“The Guide to Operating an Independent Hotel or Bed & Breakfast" Training Tutorials


This offer will end without prior notice so act now by visiting …

http://keystonehospitalitydevelopment.com/training-tutorials-save25
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