How to Use Facebook for Your Hospitality Property | Ep. #030

Small independent hospitality properties can benefit from a Facebook presence. It’s a great opportunity to drive visitors to your website & increase bookings.

Welcome to another edition of hospitality property school. 

Today we are going to talk about the benefits of Facebook for business. 

Facebook Statistics 

Total number of monthly active Facebook users 1,721,000,000

Total number of mobile Facebook users 1,104,000,000

Increase in Facebook users from 2014 to 2015 12 %

Total £ of minutes spent on Facebook each month 640,000,000

% of all Facebook users who log on on any given day 48 %

Average time spent on Facebook per visit 18 minutes

Total number of Facebook pages 74,200,000

12 More Benefits of a Facebook Business Presence

1. Increased Exposure to Potential Customers

It has over 1.19 Billion users.

2. You can share information about your business 

You can publicise your properties name, address and contact details, talk about your history, describe your property and services or any other aspect of your business as well as upload pictures and videos from your business. 

This can be a powerful way to communicate with your current customers and potential customers. 

3. Gather More Leads

You have the ability to gather leads in the form of email addresses. They can be added to your mailing lists and contact outside of Facebook.

4. Lower Your Marketing Expenses

Starting a Facebook business page can costs you $0.

Simply using photographs you take of your business will work -- and in some cases that are better than a creative image from a designer.

5. Reach a Targeted Audience

With Facebook ads, if you target correctly, you can reach your desired audience.

6. Use Facebook Insights

Using Facebook insights you can see:

• How many pages Likes you have

• The reach of my posts & page 

• Engagement of the page

• Post-Performance... and more