Do You Know Which is Better - Pinterest or Instagram? | Ep. #033

They are visual-sharing social networking sites where you can upload photos and images for other people to see. What is the difference between Pinterest & Instagram?

Welcome to another edition of hospitality property school. 

I’m your instructor Gerry MacPherson and today we are going to talk about Pinterest and Instagram and which is the better platform to use to market your hospitality property.

The first thing we should do is explain the difference between the Pinterest and Instagram platforms? 

They are visual-sharing social networking sites where you can upload photos and images for other people to see. The main distinction lies in the fact that people use them differently. 

Instagram is about sharing your own photos, Pinterest is about curation.

Let’s look at some facts & figures about Pinterest

Pinterest Company Statistics 

Total number of Pinterest users                      73,500,000

Number of daily visitors                                        1,360,000

Percent of Pinterest visitors that are mobile only         35 %

Number of Pinterest business accounts                   575,000

Monthly Pinterest pageviews                         2,500,000,000

Percent of American online adult women that use Pinterest  44 %

Percent of American online adult men that use Pinterest 28 %

The images or pins as they are known can be placed on thematic “boards” that can be customised by the user for any topic. Pinterest is all about selecting, organising, and looking for images. 

 Now, let’s look at some facts & figures about Instagram

Instagram Company Statistics 

Total number of Instagram users                              500,235,000

Total number of photos shared on Instagram 34,700,000,000

Average number of photos uploaded each day to Instagram    52,000,000

Average number of likes per day                          1,650,000,000

Percent of Instagram users located outside the US           60 %

Total videos uploaded to Instagram in the first 24 hours of the video addition   5,000,000

Men and women are more evenly represented with 50 percent of the active users outside the US. Two-thirds are between the ages of 18 and 34 and popularity noticeably drops with the older demographic.