Do You Know Which is Better - Pinterest or Instagram? | Ep. #033
They are visual-sharing social networking sites where you can upload photos and images for other people to see. What is the difference between Pinterest & Instagram?
Welcome to another edition of hospitality property school.
I’m your instructor Gerry MacPherson and today we are going to talk about Pinterest and Instagram and which is the better platform to use to market your hospitality property.
The first thing we should do is explain the difference between the Pinterest and Instagram platforms?
They are visual-sharing social networking sites where you can upload photos and images for other people to see. The main distinction lies in the fact that people use them differently.
Instagram is about sharing your own photos, Pinterest is about curation.
Let’s look at some facts & figures about Pinterest
Pinterest Company Statistics
Total number of Pinterest users 73,500,000
Number of daily visitors 1,360,000
Percent of Pinterest visitors that are mobile only 35 %
Number of Pinterest business accounts 575,000
Monthly Pinterest pageviews 2,500,000,000
Percent of American online adult women that use Pinterest 44 %
Percent of American online adult men that use Pinterest 28 %
The images or pins as they are known can be placed on thematic “boards” that can be customised by the user for any topic. Pinterest is all about selecting, organising, and looking for images.
Now, let’s look at some facts & figures about Instagram
Instagram Company Statistics
Total number of Instagram users 500,235,000
Total number of photos shared on Instagram 34,700,000,000
Average number of photos uploaded each day to Instagram 52,000,000
Average number of likes per day 1,650,000,000
Percent of Instagram users located outside the US 60 %
Total videos uploaded to Instagram in the first 24 hours of the video addition 5,000,000
Men and women are more evenly represented with 50 percent of the active users outside the US. Two-thirds are between the ages of 18 and 34 and popularity noticeably drops with the older demographic.
Do You Know Which is Better - Pinterest or Instagram? | Ep. #03300:07 hour(s)
YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. Most content on YouTube is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program. Unregistered users can only watch (but not upload) videos on the site, while registered users are also permitted to upload an unlimited number of videos and add comments to videos.