The Forbes Travel Guide Events Forum is part of the Forbes Travel Guide Management Excellence Programme. It consists of three courses.

Event Sales
Booking group business and selling your property’s event spaces is a competitive business. We will discuss the effective techniques needed to win in event sales, properly prepare for the meetings and the importance of building relationships based on trust and credibility. Tips on closing the sale and staying connected will also be reviewed.

Event Management
Creating a memorable event requires a high level of coordination across many staff and departments. In this session, we will review different types of banquet service and compare that to restaurant service. We will also discuss the foundational service standards expected from the event team. The session will end with a discussion on common challenges in events along with service recovery techniques.

Leading with Different Personality Types
Gain insight into various personality types using the Enneagram method. The Enneagram defines nine different personality types from three “centers” including The Instinctive Center, The Feeling Center and The Thinking Center. Each participant will get a sense of their own personality type along with the strengths and opportunities of their corresponding leadership styles.

The Forbes Travel Guide Food and Beverage ROI Improvement is part of the Forbes Travel Guide Management Excellence Programme and consists of two courses.

Food and Beverage Upselling and Driving Revenue
When it comes to upselling and driving revenue, being the expert on your restaurant and your product is key. Learn how to combine this expertise with your ability to pick up on guest cues and preferences to upsell for cocktails, food, wine and other hotel services. Time will be spent exploring creative ways properties around the globe drive their food and beverage revenue.

Food and Beverage Cost Controls
This session will focus on the management and tracking of Food & Beverage inventories to create efficiencies, reduce waste, and control cost. We will explore how having a proper inventory management system informs timely ordering, storing and tracking of food and beverage items, and gives you real-time visibility into what is on your shelf.

Key Social Media Marketing Skills for Tourism Businesses: Here you will learn how to use professional skills that can help improve your tourism business' social media efforts. We'll share practical tips, tourism business examples, and specific action steps to help you get started.

As marketers must develop an understanding of consumer needs and motives and develop marketing strategies accordingly. We will share an understanding of how consumers make decisions, consider the personal and environmental factors that influence consumer decisions, understand the strategic implications of consumer influences and decisions for product, advertising, pricing, and distribution strategies

India is among the fastest growing outbound travel market with young Indians now embarking on an outbound holiday at a much younger age. India outbound tourism market size is expected to generate revenues of around US$ 62 billion by 2026. The Indian traveller is becoming more discerning and looking for tailored and customised trips, with digitization, rise in internet users and growing internet penetration, there’s an increased awareness for Indians to explore the world around them.

Nation branding is a relatively new concept. It is the process of applying corporate branding techniques to promote countries, the main objective is to build and manage the reputation of a state. Nation branding is practiced by many states including Canada, the United States, France, the United Kingdom, Japan, UAE, South Africa, and New Zealand. There is a growing interest among less affluent states to practice nation branding as it has the capacity to improve their image abroad and promote trade, tourism and direct investment. On the other hand Destination Branding is one of the activities relating to Destination Marketing, which is aimed at promoting a tourist destination through the building of a linked brand. The purpose is to give value to the destination, so that tourists or travellers are able to recognize and share the brand identity.

Data Analytics are being increasingly used across various industry sectors to aid companies and their personnel to better understand and predict customer behavior, offer personalized services, increase operational efficiencies and business revenues. In Travel and Hospitality industries too, Data Analytics are being effectively used by various industry players including Airlines, Airports, Restaurants, Hotels, Resorts, Tourist Hotspots.
This course is designed for Travel and Hospitality industry professionals or people looking to enter these industries, to not only understand the fundamentals of Data Analytics, but also how they can be implemented in these industries – benefits, various methodologies and platforms and associated business, revenue and partnership models driven by these platforms... along with key learnings from existing successful implementation of Data Analytics platforms in Travel and Hospitality industries.

The Coronavirus pandemic has impacted the Travel, Tourism and Hospitality industries significantly. Even in different countries and economies around the world that have lifted the lockdown and quarantine restrictions, the Hotels and Restaurant business owners and staff are feeling as though they have started from scratch all over again. Moreover, various restrictions, limitations and guidelines that the pandemic has introduced such as social distancing, sterilizing surfaces, cleaner air circulation, etc., become increasingly difficult to be constantly imposed, monitored and adhered to.
Technology can play a key role in ensuring near-perfect imposition of the new pandemic-induced guidelines for the hospitality industry. There exist various digital technologies based solutions that have been developed to not only tackle, but also Hospitality industry businesses to grow in the current and post Covid world. This course offers a view into such technologies and solutions and how best they could be used to re-build the businesses in the Hotels and Restaurants domains. The course is designed to present most innovative and creative ideas and solutions from around the world.