Learn about the Food and Beverage Standards Chinese Guests expect at your establishment. The Chinese Traveller Standards service course explains the basics of Chinese culture, with a special focus on food and beverage services. Learn about Chinese tea culture, the Chinese banquet and how to engage in a respectful and informed manner with your Chinese guests.

Understanding the Chinese Traveler Hotel and Spa
Knowing the unique wants and desires of our guests from various global regions enables us to customize experiences, create memories and build loyalty. This session focuses on the distinctiveness of the Chinese traveler, and preferences and expectations for their travel experience.

Understanding the Chinese Traveler Food and Beverage
It is said that the way to capture the heart of a Chinese traveler is through the stomach. Learning more about our Chinese guests and understanding their ideal dining experience will inform the way we interact, speak to our menu and provide service.

The Forbes Travel Guide Events Forum is part of the Forbes Travel Guide Management Excellence Programme. It consists of three courses.

Event Sales
Booking group business and selling your property’s event spaces is a competitive business. We will discuss the effective techniques needed to win in event sales, properly prepare for the meetings and the importance of building relationships based on trust and credibility. Tips on closing the sale and staying connected will also be reviewed.

Event Management
Creating a memorable event requires a high level of coordination across many staff and departments. In this session, we will review different types of banquet service and compare that to restaurant service. We will also discuss the foundational service standards expected from the event team. The session will end with a discussion on common challenges in events along with service recovery techniques.

Leading with Different Personality Types
Gain insight into various personality types using the Enneagram method. The Enneagram defines nine different personality types from three “centers” including The Instinctive Center, The Feeling Center and The Thinking Center. Each participant will get a sense of their own personality type along with the strengths and opportunities of their corresponding leadership styles.

This session is specifically for reservations and front desk managers. We will discuss upselling techniques that focus on becoming an expert on the various room types at your property, and how to use this information to enhance the guest experience based on individual needs and preferences.

The Forbes Travel Guide - Revenue Management Course forms part of the Forbes Travel Guide Management Excellence Programme and consists of two courses.

Introduction to Revenue Management
This lesson will present the fundamentals of revenue management. Topics will include pricing strategies for determining room rates, and how this is driven by factors including occupancy as well as guest behaviour and historical data.

Rooms Cost Controls
In this session, time will be spent understanding an inventory along with necessary equations and strategy to determine the best way to manage overall costs. There will be a full overview of the highest cost items in room operations along with tips on lowering those costs.

The Forbes Travel Guide Food and Beverage ROI Improvement is part of the Forbes Travel Guide Management Excellence Programme and consists of two courses.

Food and Beverage Upselling and Driving Revenue
When it comes to upselling and driving revenue, being the expert on your restaurant and your product is key. Learn how to combine this expertise with your ability to pick up on guest cues and preferences to upsell for cocktails, food, wine and other hotel services. Time will be spent exploring creative ways properties around the globe drive their food and beverage revenue.

Food and Beverage Cost Controls
This session will focus on the management and tracking of Food & Beverage inventories to create efficiencies, reduce waste, and control cost. We will explore how having a proper inventory management system informs timely ordering, storing and tracking of food and beverage items, and gives you real-time visibility into what is on your shelf.

The Forbes Travel Guide - Front Office, Reservations, Bell Services, Valet Services is part of the Forbes Travel Guide Service Excellence training programme developed by MHRA and Forbes Travel Guide. It consists of seven on demand lessons.


The Forbes Travel Guide Service Excellence on-line training programme targets anyone involved in hospitality service from all departments (concierge, front-office, spa, housekeeping, bar and lounge, pool and beach and restaurants) including front-line staff and managers. This programme reviews foundational standards of exceptional service with the aim to establish trust and put guests at ease especially in these particular circumstances caused by the COVID 19 pandemic. Accordingly, the programme is designed to solidify the skills that are essential to creating consistent and intuitive service. Our certified trainers are highly experienced service professionals who offer extensive knowledge of best practices defined by Forbes Travel Guide and gathered from their experiences training in hospitality worldwide. Amongst other matters during these sessions new service practices will be discussed, including communicating effectively while wearing a mask and making guests more comfortable with procedures such as temperature checks.