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Future Trends in Sports Tourism as a Destination Development strategy
This event took place at #WTM14, ExCeL London on Wednesday 5 November.
National and regional destinations have recognized the impact of hosting sport tourism activity as a key element of their destination marketing and development. The development of Sport Tourism is acknowledged as the tourism industry’s fastest growing sector and includes events from mega events such as the FIFA World Cup, Rugby World Cup to locally hosted mass participation events. Sport Tourism expert Professor Terry Stevens who has consulted in over 40 countries will lead a discussion that will identify the key trends for the sector and how destinations are embracing it as a key element of their destination development strategy.
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