Global megatrends...and their impact on the Middle East’s travel and tourism industry

The world we are living in is experiencing a rapid transformation

Over the past decade, the Middle East has developed into a global hub for tourism and leisure. Visitors are attracted to the region’s retail offerings, hotels, beaches, and unique experiences such as a trip to the top of Burj Khalifa, Sheikh Zayed Grand Mosque in the UAE, Museum of Islamic Art in Qatar and the old-fashioned souks in Oman. However, new winds of change will require further transformation within the travel and tourism industry in the region.

PwC has identified 5 relevant fundamental shifts within the global landscape that are influencing a once-in-a-generation transformation within the travel and tourism industry.

Forces such as demographic and social change, a shift in global economic powers, rapid urbanisation, climate change and resource scarcity, and technological breakthroughs are presenting strong opportunities as well as their fair share of challenges to the travel and tourism industry, right now and in the coming future. So, how can the hospitality and tourism industry adapt in order to accommodate?

From changing the way we market our products to completely overhauling traditional concepts, we offer an insight and some solutions in order to thrive within this new normal.