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Branding and Identity

How to create a great brand name | Jonathan Bell

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Duration: 05 minutes

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. 

TEDArchive presents previously unpublished talks from TED conferences.

Enjoy this unedited talk by Jonathan Bell.

Filmed at TEDUniversity in 2016.

    • How to create a great brand name | Jonathan Bell
      00:06 hour(s)
TED Talks
TED Talks

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world.