Filters
Search Programmes
Programmes Categories
- Architecture & Design ( 1 )
- Artificial Intelligence ( 6 )
- Bar and Beverage ( 1 )
- Coronavirus Training ( 1 )
- Cultural Integration ( 1 )
- Disability Awareness ( 2 )
- Events ( 1 )
- Finance and Investment ( 1 )
- Food Safety ( 2 )
- Food and Beverage ( 4 )
- Forbes Travel Guide 2022 Sessions ( 3 )
- Forbes Travel Guide Leadership Excellence Level 1 ( 10 )
- Forbes Travel Guide Leadership Excellence Level 2 ( 1 )
- Forbes Travel Guide Management Excellence Level 1 ( 6 )
- Forbes Travel Guide Management Excellence Level 2 ( 1 )
- Forbes Travel Guide Service Excellence Level 1 ( 7 )
- Forbes Travel Guide Service Excellence Level 2 ( 8 )
- Forbes Travel Guide Service Excellence level 3 ( 5 )
- Front Office ( 1 )
- Government and Institutional Travel ( 3 )
- Hospitality Management ( 8 )
- Housekeeping ( 2 )
- Information Technology ( 6 )
- Innovation and Entrepreneurship ( 1 )
- Language ( 1 )
- Law ( 1 )
- Marketing and Communication ( 4 )
- Nutrition ( 1 )
- Professional Chef ( 1 )
- Project Management ( 1 )
- Responsible Tourism & Travel ( 1 )
- Spa ( 1 )
- The Maltese History ( 1 )
- Understanding Different Travellers ( 1 )
Branding and Identity
How to create a great brand name | Jonathan Bell
Members Joined:
2 Members Joined
Total Views:
978 People Visited
Duration:
05
minutes
Free
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.
TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.
TED Talks
TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world.
Master Class
How to create a great brand name | Jonathan Bell